🔧 Quick SEO Win

Make your Google listing work harder.
In your Google Business Profile, there’s a “Business Description” section. Most restaurants leave it vague, but it’s important.

Update it with phrases people actually type into Google, like:

  • “family-friendly brewery in [City]”

  • “great casual dinner spot near [Neighborhood]”

  • “perfect for team dinners or casual celebrations”

Don’t keyword-stuff—just describe your spot the way your ideal guest would.

🧠 Menu Engineering Tweak

Put your highest-margin item in the #2 spot.
The second item in each menu section is where our brains naturally land first. Make sure your high-margin crowd-pleaser standout dish is in the sweet spot.

Make it pop with:

  • A slightly longer, more flavorful description

  • A symbol or divider

  • A little breathing room around it

It’s one of the fastest ways to raise check averages—without touching the food.

đź“· The 1-Minute Instagram Fix

Pin 3 posts that act like your homepage.
Even if you rarely post, these top 3 will shape first impressions. Pin posts that show:

  • What it’s like to be in your space

  • What kind of experience people can expect

  • Why someone should come back

Think: vibe, energy, and clarity—not just aesthetics. Treat those pins like your digital front door.