Frequently Asked Questions
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Most engagements cover brand and positioning - identity, messaging, packaging, menus, signage - plus website design and optimization, local SEO and Google Business Profile, and social media strategy your team can actually run.
Some projects go further into the physical side: interior and spatial experience, merch, and activations.
Every project starts by finding the gaps - what's working, what's missing, and what would move the needle fastest. From there we focus on the changes that matter most for visibility, bookings, and repeat visits.
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The best place to start is with a short introductory call.
We’ll talk about your business, the challenges you’re facing, and what you’re hoping to improve. If it sounds like there’s a good fit, the next step is usually a structured audit where I review your website, digital presence, and marketing systems to identify the most important opportunities.
From there we can decide whether a focused project or ongoing support makes the most sense.
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Most agencies sell content production, advertising, or social media on a monthly retainer. I don't. I work in short, focused engagements - I set up your brand, website, and digital presence, hand it back, and step out. You own it, your team can run it, and you're not paying me indefinitely to keep it alive.
I also work across the whole place, not just the channels. Brand and messaging, but also packaging, menus, signage, and the interior experience — how a space actually reads when someone walks in.
And I work mostly with independent restaurants, breweries, and venues. The recommendations are built for a local operator with a stretched team, not a national brand with a marketing department.
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The easiest way to start a conversation is by booking a short intro call.
If you prefer email, you can also reach out directly and share a bit about your business and what you’re hoping to improve. I’ll usually respond within a couple of days.
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Most work is structured as project-based engagements rather than long-term retainers.
Projects typically begin with an audit or strategy phase and may expand into brand development, website improvements, or marketing systems depending on the needs of the business.
Because every restaurant is different, pricing depends on the scope of the project. I’m happy to talk through options during an introductory call so you have a clear sense of what a collaboration might look like.
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My approach is collaborative, strategic, and practical.
I spend time understanding your business, your goals, and how your restaurant currently shows up online. From there, we focus on the changes that will make the biggest difference.
Some projects involve direct strategy and implementation. Others focus more on building a clear playbook and systems your team can manage internally.
The goal is always to make marketing simpler, more effective, and easier to sustain over time.